Every successful sale begins before the yacht reaches the market.
GYG approaches a sale as both a commercial transaction and an ownership transition. We develop the positioning around the yacht’s condition, pedigree, operating history and competitive set; prepare the market strategy; qualify interest; and keep negotiations and closing work moving with clarity.
Position and prepare
Assess the yacht, ownership objectives, competitive landscape, timing and practical readiness for market.
Build the market strategy
Establish pricing perspective, presentation priorities, launch sequencing and the appropriate level of discretion.
Create informed exposure
Reach credible buyers and cooperating brokers with accurate information, responsive communication and purposeful presentation.
Qualify and negotiate
Evaluate interest, protect negotiating leverage and manage offers, conditions and counterparty expectations.
Coordinate through closing
Keep surveys, documentation, acceptance items and the professional closing team aligned through completion.